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Legal

Privacy Policy

How Forty8ight Memory handles your personal information on this website, in plain language and in line with South Africa’s POPIA.

Last updated 4 November 2026

Who we are

This website is run by Forty8ight Memory (Pty) Ltd, a company registered in South Africa (registration number 2018/270117/07) and based in Johannesburg. We build digital systems and our own products, including 48Fleet and 48Facto, and we build websites, mobile apps and platforms for clients across Africa.

For the personal information described in this policy, Forty8ight Memory is the responsible party under South Africa’s Protection of Personal Information Act (POPIA). You can reach us at info@forty8ight.com.

What we collect

We keep this to the minimum we need. You give us information when you:

  • Request a quote or contact us: your name, email address, phone or WhatsApp number (optional), the type of work you need and the details you write.
  • Ask to be notified about a product: your name, email address, the product you are interested in, and the fact that you agreed to be emailed.
  • Message us on WhatsApp or email: whatever you choose to send us.

Like most websites, our server also records technical data when you visit, such as your IP address, browser type, the pages requested and the time. This is used to keep the site secure and working.

We do not ask for payment details, identity numbers or any sensitive information through this website.

How we use your information

  • To reply to your quote request or message, and to prepare a proposal.
  • To send you the confirmation email that comes with each form.
  • To email you once when a product you asked about launches.
  • To protect the website against spam and abuse, and to fix problems.

We do not sell your information and we do not use it for automated decisions about you.

Why we are allowed to use it

Under POPIA we rely on:

  • Your consent, for early-access and launch emails. You can withdraw it at any time.
  • Steps you ask us to take before entering into an agreement, for quote requests and enquiries.
  • Our legitimate interest in running and securing the website.

Launch emails and marketing

If you ask to be notified about a product (for example 48Rent or 48Agenda), we use your email address to tell you when it is ready. We do not add you to unrelated mailing lists. Every such email contains a way to unsubscribe, or you can write to info@forty8ight.com and we will remove you.

Who we share it with

We share information only with the services we need to run the website and answer you:

  • Hosting provider: our website and its form entries are hosted in South Africa.
  • Email delivery: the service that sends our confirmation and notification emails.
  • WhatsApp: if you click a WhatsApp link, your conversation is handled by WhatsApp under its own terms and privacy policy.
  • Google Fonts: our pages load typefaces from Google, which means your browser connects to Google when a page opens.

We may also disclose information when the law requires it. We do not sell personal information to anyone.

Where information is stored

Form entries are stored on our website server. Some of the services above (such as email delivery and Google Fonts) may process information outside South Africa. Where that happens we choose providers that protect personal information to a standard comparable to POPIA.

Cookies

This website uses only the cookies it needs to work, for example to keep forms secure and to remember that you closed a pop-up. We do not run advertising cookies. If we add analytics later, we will update this page and ask for your consent first where the law requires it.

How long we keep it

  • Quote and contact requests: up to 24 months after our last conversation, so we can follow up on the project.
  • Launch-notification sign-ups: until the product launches and we have emailed you, or until you unsubscribe.
  • Server logs: a few months, then deleted.

We delete or anonymise information once we no longer need it.

Your rights

You can ask us to:

  • tell you what personal information we hold about you;
  • correct information that is wrong;
  • delete your information, or stop using it for a purpose;
  • stop emailing you.

Write to info@forty8ight.com and we will reply within 30 days. If you are not happy with how we handled your request, you may complain to South Africa’s Information Regulator (inforegulator.org.za), or to the data protection authority in your own country.

How we protect it

The website runs over an encrypted connection (HTTPS), form entries are only accessible to our team, and we keep the software up to date. No system is perfectly secure, so if we ever discover a breach that affects you, we will tell you and the regulator as the law requires.

Children

This website is meant for businesses and adults. We do not knowingly collect information from anyone under 18. If you think a child has sent us information, please write to us and we will delete it.

Changes to this policy

We may update this policy as the website or the law changes. The date at the top shows when it was last revised. If a change matters to you, such as a new use of your information, we will tell you before it takes effect.

Contact us

Questions about this policy? Email info@forty8ight.com or message us on WhatsApp at +27 68 781 2997.

Our 48Fleet and 48Facto applications have their own privacy policies, which apply to the information you enter inside those apps.